I led the full-scale evolution of Graphic Brother, transforming a personal history into a professional web identity. This project centered on balancing an elevated, minimalist aesthetic with an approachable, innovative energy to showcase high-skill web design & development in the firm. To ensure scalability, I established a foundational design system in Figma that bridged the gap between the web presence and other client-facing products, creating a cohesive, high-trust experience across every brand touchpoint.