APJ Meats
Project Overview
APJ Meats is an import company that provides meats to small restaurants and large wholesalers. Their previous site was extremely outdated and needed a complete redesign. Based on their existing logo, I created a new brand image and designed their website from the ground up on Figma. I then worked with the developed to bring the vision to life. The website is currently in staging.
The Challenge
APJ Meats faced significant challenges with their outdated website, which no longer effectively represented their brand or met the needs of their diverse clientele. The existing site lacked modern design elements, user-friendly navigation, and the ability to showcase their premium meat products to both small restaurants and large wholesalers. This outdated online presence was potentially hindering their ability to attract new customers and maintain relationships with existing ones in the competitive meat import industry.
The Solution
To address these challenges, I undertook a comprehensive redesign project for APJ Meats. Starting with their existing logo as a foundation, I developed a fresh brand image that better reflected the company’s quality and professionalism. Using Figma, I created a modern, visually appealing website design from scratch, focusing on intuitive navigation and effective product showcasing. The new design incorporated elements that appealed to both small restaurant owners and large wholesalers, ensuring a versatile user experience. After finalizing the design, I collaborated closely with a developer to bring the vision to life, resulting in a fully functional website that not only improved APJ Meats’ online presence but also enhanced their ability to serve and attract clients in the meat import sector.
