Evolve Health and Wellness
Project Overview
Evolve Health and Wellness required a comprehensive website redesign to improve their online presence and better serve their clientele. As the lead designer, I was tasked with revamping their digital platform within a limited budget while adhering to their existing brand colors. The project encompassed designing the homepage in Figma, assisting with the development of additional pages, and crafting compelling copy for the entire website. This holistic approach aimed to create a cohesive and effective online experience for Evolve’s customers.
The Challenge
The primary challenges in this project were twofold. First, the limited budget constrained the scope of the redesign, requiring creative solutions to maximize impact with minimal resources. Second, the brand’s unusual color scheme presented a unique design challenge. It was crucial to incorporate these colors effectively without compromising the site’s aesthetic appeal or user experience. Additionally, the small budget meant no design templates for pages beyond the homepage. So, maintaining consistency across the site would require extra attention and effort.
The Solution
To address these challenges, I implemented a strategic, multi-faceted approach. I began by creating a clean, user-friendly homepage design in Figma, which served as the visual foundation for the entire site. This design carefully incorporated the brand’s unique color scheme in a way that enhanced rather than detracted from the overall aesthetic. To manage the budget constraints, I assisted in developing the remaining pages without relying on design templates, ensuring consistency with the homepage design while keeping costs down. Furthermore, I wrote custom copy for the entire website, tailoring the content to effectively communicate Evolve’s services and values. This comprehensive solution resulted in a cohesive, professional website that met the client’s needs within the given constraints.
