Sakai Diner - Project Breakdown
The Challenge
Target Demographic
Americans aged 20-40, high-earners interested in Japanese food and exploratory cooking
Site Goals
Educate visitors on Japanese flavors, build trust, and convert visitors into customers
Brand Guidelines
Sakai Diner uses a specific Shopify theme with established brand guidelines.
Methodology
- User and competitor research
- Early wireframing in Figma
- Feedback & Iteration Cycle
- Working prototype built directly in Shopify, per client request
- Feedback & Iteration Cycle
Amelia Smith - Nurse, Mom
I'm interested in making Japanese food, but I'm not sure where to start
Goals
– Cook food quickly and easily at home
– Explore new flavors and make delicious meals
Challenges
– Cook food quickly and easily at home
– Explore new flavors and make delicious meals
Demographics
– Gender: woman
– Location: Los Angeles, CA
Design
The Results
Guided by my findings, I designed a narrative-driven experience that invites exploration. Interactive hover states and carousels maintain engagement without overwhelming users. Each section builds trust and curiosity by centering the product, grounding it in cultural context, and ending with quick-view recipes that encourage real-world application. The result is an experience that educates, converts, and celebrates authentic Japanese flavor.