Context Pro - UX Design Coursework, Project Breakdown
Identifying the Problem
User Interviews
After defining research goals and a hypothesis, we recruited and interviewed 4 relevant participants to uncover the real pain points they face.
Affinity Mapping
We gathered our interview data and grouped them into common themes to reveal patterns among the responses.
Defining the Problem Space
With out findings, we defined a clear problem space and a "How might we..?" framework to guide our next steps in designing a solution
Prototyping
We used Figma Make to rapidly prototype 3 different approached we brainstormed for addressing the problem.
Usability Testing & Validation
We designed and facilitated a usability test for each product, to understand which prototype best addresses our problem space for real users.
The Context Pro emerged as a highly useful tool that directly addressed the problem space and how might we question. We validated our choice with competitor research.
Iteration Process
Based on the feedback from the usability tests and competitor analysis, I iterated further on our prototype.
If I were to continue the project, I would design another usability test and iterate in a cycle until the product reached a natural point of completion.
Design
Prototype
The Results
A Scalable, Authentic Brand Identity
Successfully transitioned the brand from a personal legacy to a high-authority design firm. The final identity uses a refined color palette of earthy tones and a modern typographic system to signal both creative craft and technical reliability.
A Structured Foundation for Systematic Design
Delivered a modular Figma component library and style guide. By establishing clear naming conventions and organized styles, the system creates a single source of truth that improves visual consistency and simplifies the handoff process.
An Energizing yet Approachable Digital Presence
Delivered a web experience that uses intentional white space to feel elevated while incorporating unique, branding components, animation logic, and graphics that showcase the studio’s technical skillset. This balance ensures the brand feels both elite and accessible to potential clients.