BRAND G
Project Overview
Brand g is a travel agency specializing in luxury cruises and land tours designed specifically for the LGBTQ+ community. Their existing website lacked the visual appeal to reflect the high-end experiences they offer. This project focused on a complete redesign of the homepage, prioritizing a luxurious look and feel that would resonate with their target audience.
The Challenge
Brand g’s previous website presented a bland and outdated aesthetic that failed to capture the essence of their luxurious travel offerings. The lack of visual appeal created a disconnect between the website and the exclusive experiences they provide. Additionally, the website lacked clear calls to action, making it difficult for potential customers to engage and inquire about bookings. I got to work and redesigned their homepage on Figma, which would serve as a template for the rest of the project.
BEFORE
AFTER
The Solution
I completely redesigned Brand g’s homepage to elevate the user experience and reflect their luxurious offerings. I replaced the outdated colors with a rich and elegant color scheme, creating a sophisticated palette that conveys luxury and refinement. To draw visitors into the immersive travel experience, I introduced a captivating hero video showcasing the highlights of Brand g’s cruises and tours. Strategically placed calls to action encourage users to browse destinations, request quotes, or explore further. For effortless searching, I implemented a user-friendly search bar as a central element on the homepage. Finally, I emphasized Brand g’s unique selling points and commitment to the LGBTQ+ community by highlighting the exclusivity and tailored experiences they offer.
