Mendwild
Project Overview
MendWild is a newly established company dedicated to guiding investments for a healthy planet. This project encompassed the creation of a complete brand identity, including logo design, website development, and copywriting. The objective was to develop a creative and nature-inspired brand that reflects MendWild’s unique approach to ecological conservation and restoration.
The Challenge
As a new company with seasoned leadership, MendWild needed a distinctive brand identity to establish itself within the ecological investment space. The first challenge was creating a logo that was clean, simple, and effectively communicated the company’s core principles. I collaborated with the client on creating a logo that truly expressed both the company’s mission and the owner’s personal taste. After several rounds of drafting and revision, we concluded on a simple, yet effective leaf design. With this foundational element in place, I now had a clear direction to guide the website design.
The Solution
- Creative Logo Design: I designed a simple yet clear logo that incorporates nature-inspired elements, visually representing MendWild’s connection to the natural world.
- Nature-Themed Website Design: The website design features layers of animal imagery and playful, animated elements, creating a visually engaging and organic experience.
- Compelling Website Copy: I crafted clear and concise website copy that effectively communicates MendWild’s mission and approach. The copy emphasizes their focus on “Ecology as our First Language” and highlights their commitment to local solutions and science-based conservation efforts.
- Unique Brand Identity: By combining a creative logo, a nature-inspired website design, and impactful copywriting, MendWild’s brand identity stands out within the environmental investment sector, effectively conveying their unique approach to fostering a healthy planet.
